At PropelAthon, we are part of the International Olympic Committee’s - Olympism365 Innovation Hub’s Tech365 Explore Collective. A global community advancing new ideas and technologies to maximise the powerful impact of sport.
Of the several thousands of applications from across the world, we are one of the 25 organizations selected to partake in this exclusive community, and we take pride in it! It has been truly enriching to learn, network, collaborate and propel alongside global sports business leaders from IOC, International Federations, Technology Innovators, etc.
We believe in the power of sport! As former professional athletes we have experienced it first hand.
Based on our experiences and expertise working with sports ecosystems of India and Europe, we are democratising access to professional practices, sports management consulting, and affordable technologies to sports organizations.
Through strategic collaboration and our global network, we empower stakeholders to strengthen their systems, expand their impact, and embrace sport as a capability.
We don’t just advise - we create alongside you.
We create impact for you and through you.
We believe in a hands -on approach. Accessible, and easy to work with, we have a deep market understanding, and trusted partners across India, Spain, UK, Switzerland, and the Middle East.
Let’s work together to propel your organization and create unforgettable experiences for your community!
We provide easy-to-understand strategic advice that is tailored to your unique needs, boosts your performance, maximizes your revenue through sponsorships, admissions, media rights, licensing, merchandising. and ticket sales.
We’re here to help you create exciting marketing strategies and use the latest technologies to connect with your community.
Your ambition deserves a global stage.
We connect sports tech companies to the right people, markets, and opportunities — growing your market presence, your customer base, and your profitability, one powerful connection at a time.
The right capital, the right expertise, the right people.
Through our network of investors and stakeholders dedicated to sports technology and sports properties, including sports leagues and the businesses that power them, we bring everything you need to grow faster, stronger, and further than you ever thought possible.
A place where every organization, regardless of size or stage, can come together to learn, collaborate, and transform.
We bring the latest knowledge, ideas, and trends directly to organizations, through online and offline collaboration, giving you a clear and actionable path.
We drive inclusion, equity, transformation, and sustainability across the sports ecosystem.
PropelAthon operates at the intersection of sport, technology, capital, and strategy — connecting key stakeholders to build a stronger and more inclusive sports ecosystem.
Founder & CEO
Former International Athlete, Strategic Negotiator and International Commercial Lawyer.
Having expertise in Sports Sponsorships, Sports Law, Technology Law, and Sports Management Consulting.
Partner Legal & GTM
Founder and Managing Partner at Atharva Legal LLP.
Having expertise in White Collar Crimes, Sports Law, Commerical Litigation & ADR, and Legal Consulting Service